| With this in mind, it is no mystery why search engine optimization has become one of the hottest topics within Internet marketing. With 391 million people online, the amount of daily search engine traffic is staggering. For an individual or company who is thinking of marketing their products or services, the Internet can be a virtually limitless gold mine of potential customers.
However, to reach these customers you will need to position yourself on those same search engines that hundreds of millions people are using daily. When queried, a search engine will reveal all of the web sites it has in its database about a particular subject or product. If your web site happens to fall into the requested search category, this is called your web site ranking.
Your web site could be number 1 or number 2001 on a particular search engine. Some search engines will reveal hundreds of thousands of web pages on a search topic! When a web site is developed with search engine ranking in mind, we call this search engine optimization (SEO).
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