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Think about what car model and options you want and how much you are willing to spend. Do some research. You will be less likely to feel pressured into making a hasty or expensive decision at the showroom and more likely to get a better deal. Check publications at a library or bookstore, or on the Internet, that discuss new car features and prices. These may provide information on the dealers costs for specific models and options.
Shop around to get the best possible price by comparing models and prices in ads and at dealer showrooms. You also may want to contact car-buying services and broker-buying services to make comparisons. Plan to negotiate on price. Dealers may be willing to bargain on their profit margin, often between 10 and 20 percent. Usually, this is the difference between the manufacturers suggested retail price and the invoice price. Because the price is a factor in the dealers calculations regardless of whether you pay cash or finance your car and also affects your monthly payments negotiating the price can save you money.
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